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Pioneered an interactive

app for rapid reaction

advertising


BUSINESS
CHALLENGE

Our client, based in the US, wanted to develop a standalone app that sends out marketing and promotional messages using short key codes. Ideally this app is used by businesses whose operations consist of constant promotional activities and dependent on generating instant leads.

SERVICES

Technical:

To generate quick responses from customers we used simple and high performing technology. The app lets businesses communicate to their customers using the message exchange server with a short key code that is provided by the service provider. The customer is required to enter the promotion code of the shop into the app. On entering the code, the customer is immediately apprised of the offers and discounts available in the store.

This project was completed within 24 Months.

User Experience:

The users, businesses and their customers, of this app equally benefited from the app:

  • Let businesses optimize their advertising efforts.
  • Conveys a personal touch as opposed to mass marketing.
  • Allows customers to stay updated on the offers in their favorite stores.

IMPACT

This application was the first of its kind when it was initially introduced into the market. Our client greatly benefited by rolling it out to major retail chains across the US. The app was even promoted to international TV channels for the purpose of promoting their Reality TV shows. It changed the way in which customers were targeted.

TECHNOLOGY USED

.Net and MS SQL.

CASE STUDIES

AS THE RESULTS

SPEAKS



PROKERASTIC
HOGAMING
LIVE AB
TYRE ANALYZER
CARELOGS
ANESTHESIA